Sanrio and various corporate partners have released Hello Kitty-branded products, including the Hello Kitty Stratocaster electric guitar (since 2006, with Fender in the US) and even an Airbus A330-200 commercial passenger jet airliner, dubbed the Hello Kitty Jet (2005–2009, with EVA Airways in Taiwan).

2009 marked the collaboration between apparel and accessory brand Stussy and Hello Kitty. Stussy worked with Hello Kitty on collection focusing on the Hello Kitty character with Stussy signature graphics. This collection included T-shirts, keychains, and hoodies.

In 2010, Hello Kitty entered the wine market with collection made up of four wines available for purchase online, continuing an expansion of products targeted at older audiences.

 

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